The Sustainable Tourism 2030 Pledge is a commitment to improve the sustainability performance of your tourism business or destination between now and 2030.


This is more than a Pledge. Launched in June 2021, the Sustainable Tourism 2030 Pledge is a global movement of individuals, businesses, and organizations within the tourism and hospitality industry that believe tourism has a tremendous opportunity to become a force for good and change the world. We believe that improving the social, cultural, environmental, and economic performance of our industry in support of the UN Sustainable Development Goals and UN 2030 Agenda for Sustainable Development is not a trend or a cause, but is essential to the long term health and well-being of this important sector of the global economy. The Sustainable Tourism 2030 Pledge is built upon the GreenStep Sustainable Tourism criteria, which has achieved “Recognized” status from the Global Sustainable Tourism Council.

The purpose of the Sustainable Tourism 2030 Pledge is to help tourism businesses and destinations measure and improve their sustainability performance. By simplifying the steps and removing the cost barrier through our free measurement tool, we can create a common framework and benchmark for the global tourism industry. 

Over time, by offering best practices, free resources, tools, and templates, we will break down the steps for tourism destinations and businesses to incorporate sustainability into their operations in a simple, yet meaningful way. By signing on the Sustainable Tourism 2030 Pledge, your organization will receive access to these tools, templates, and resources as they come available. 

How to take the pledge


First, complete the form below to take the pledge. By taking the pledge, you commit to taking the two actions below:

1. Measure Your Sustainability Performance

Once you take the pledge, we will send a link to complete your free, comprehensive, Sustainable Tourism assessment. The assessment criteria for businesses and destinations are based upon the internationally recognized Global Sustainable Tourism Council Criteria.* Once you complete your assessment, you will receive your Sustainability Score.


Finally, your Sustainability Score will show you where you're doing well and where you can improve, on a broad range of sustainability criteria. You can now prepare your public commitment, which can highlight these areas, or be more general. See an example on the Guidance page.

* The free assessment uses the GreenStep Sustainable Tourism criteria for tourism businesses and destinations, which have both received “Recognized” status with the Global Sustainable Tourism Council. 

Public Commitment Example

[Organization Name] has signed the Sustainable Tourism 2030 Pledge, to demonstrate our commitment to improving our sustainability score between now and 2030.

The UN World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”

Each year, we commit to measuring and improving our sustainability performance in the following ways:

[input a few sustainability initiatives you might already be working on here, or use the self-assessment and sustainability scorecard for ideas – some examples could include:

  • Support local entrepreneurs and the community by developing a sustainable purchasing policy
  • Partner with local cultural and natural heritage organizations and sites to promote the unique cultural and natural heritage of our destination
  • Conduct an accessibility and inclusivity audit to ensure we meet the needs of all visitors
  • Measure our energy consumption and identify ways to improve our energy efficiency, lower costs, and reduce our carbon footprint
  • Sign on to Tourism Declares and develop a Climate Action Plan

Feel free to personalize this public commitment as you see fit. You could include a quote about why your organization is committed to becoming more sustainable, any sustainability-related initiatives you are already working on, or messages that speak directly to your guests. Visit our signatories page to see examples from other businesses and destinations who have signed.


Take the Sustainable

Tourism 2030 Pledge!



What you'll receive

Your Sustainability Score

Your Sustainability Score will show you how you have performed on each section and subsection of the criteria. This will show you where are doing well and in what areas you can improve, so that you may set some goals and create an action plan to improve your sustainability performance between now and 2030.

A listing on the Sustainable Tourism 2030 Pledge website

Once you have completed your self-assessment and shared the link for your Sustainable Tourism 2030 Commitment, your organization name and a link to your public commitment will be published on the "Signatories" page of this website.

Access to resources & support

As a signatory to the pledge, we are developing and will provide you with access to tools and resources as they come available.