This is more than a Pledge. Launched in June 2021, the Sustainable Tourism 2030 Pledge is a global movement of individuals, businesses, and organizations within the tourism and hospitality industry that believe tourism has a tremendous opportunity to become a force for good and change the world. We believe that improving the social, cultural, environmental, and economic performance of our industry in support of the UN Sustainable Development Goals and UN 2030 Agenda for Sustainable Development is not a trend or a cause, but is essential to the long term health and well-being of this important sector of the global economy. The Sustainable Tourism 2030 Pledge is built upon the GreenStep Sustainable Tourism criteria, which is aligned with, and in the case of the business criteria, has achieved “Recognized” status, with the Global Sustainable Tourism Council.

The purpose of the Sustainable Tourism 2030 Pledge is to help tourism businesses and destinations measure and improve their sustainability performance. By simplifying the steps and removing the cost barrier through our free measurement tool, we can create a common framework and benchmark for the global tourism industry. 

Over time, by offering best practices, free resources, tools, and templates, we will break down the steps for tourism destinations and businesses to incorporate sustainability into their operations in a simple, yet meaningful way. By signing on the Sustainable Tourism 2030 Pledge, your organization will receive access to these tools, templates, and resources as they come available. 

For tourism destinations or large tourism businesses that wish to promote the Pledge to tourism-related businesses, please contact us by email at st2030@greenstep.ca or by calling 1-800-469-7830.